There's a NEW DAY in San Diego

There's a NEW DAY in San Diego

Presbyterian Urban Ministries (PUM) has been operating in the Grant Hills neighborhood of San Diego since 1968 as an outreach of the San Diego Presbytery.

In 2017 the Presbytery of San Diego convened a special committee to assess the viability of the mission of Presbyterian Urban Ministries. After interviewing a number of people and studying the financials of the organization, it was determined that the viability and need were as strong as ever. However, it was determined that the organization needed to stabilize its financials, build a stronger steering committee, and increase its visibility in the community through marketing efforts.

In 2018, BrandSavants began working with PUM staff and committee members on marketing and advertising recommendations to increase visibility to the churches within the Presbytery as well as in the San Diego community. NEW DAY URBAN MINISTRIES was selected as their new name for the following reasons:

  • The name puts the focus on the clients and not the organization

  • The name aligns with Christian themes of new beginnings

  • The morning sun implies a fresh start and inspires hope

  • The name is simple and easy to remember

NEW DAY URBAN MINISTRIES is a Christ-centered ministry, dedicated to helping those in need with a focus on a hand up rather than handouts. They are not a homeless shelter, or a soup kitchen, or another thrift store. NEW DAY is a ministry of the San Diego Presbytery that works with their clients in a dignified way to show Christ's love in action through prayer, love, and devotion to the homeless and urban poor.

For more information visit their web site ( or visit NEW DAY at 2459 Market Street, San Diego. Contact Executive Director Raul Palomino or Volunteer Coordinator, Rocia Gomez at 619-232-2753 if you would like information on volunteer opportunities.